Has digital camera technology reached maturity? Or is it just that no real innovations have appeared in so long. Certainly, the digital camera front has offered little to get excited about in recent years.
This observation, shared by most photography enthusiasts, is a fair, if harsh, judgment on the current state of the digital camera industry. At Sigma, we have taken this criticism to heart.
During the burst of digital camera market growth in the second half of the 1990s, innovations appeared at a rapid pace in the areas of pixel count and image processing technology, including white balance and noise reduction, not to mention auxiliary functions like face recognition. Real progress was being made and there was plenty to talk about.
More recently, digital cameras have gained still higher pixel counts, video capability, and other functions that provide practical benefits and convenience. These advances were offered with the best of intentions — people desired them. But if this same progress is also behind the feeling that cameras have gotten boring, perhaps it is time to rethink what a digital camera should be.